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Manager Advance Analytics & Consumer Insights

01 Dec 2022 - Currently Working 2 Years

e& UAE . Contract

Description: I drive data-driven strategies, leading a team in building machine learning models for micro-segmentation, credit risk, and household analytics. My work boosts customer engagement, reduces risk, and generates significant revenue growth

Manager Contextual Marketing

03 Sep 2021 - 30 Dec 2022 1 Year

Telenor . Permanent

Description: s Manager of Contextual Marketing at Telenor Pakistan, I led a team of five to implement dynamic pricing, develop a real-time offer ecosystem, and drive data-driven personalization, achieving a 15% revenue increase and 1.2Bn PKR in annualized revenue

Senior Data Scientist

01 Oct 2018 - 31 Aug 2020 2 Years

Ufone . Permanent

Description: Led the development of ML models like Churn Prediction, Product Recommendation, and Revenue Forecasting. Additionally built a Customer 360 Profile, optimized data driven decisions, and boosted retention, engagement, and revenue growth of a customer.

Business Analyst II

01 Dec 2017 - 02 Oct 2018 10 Months

S&P Global Market Intelligence . Permanent

Description: Managed a USA-based Scrum team of senior developers, QA professionals, and a UAT specialist. Led epics, user stories, and Agile ceremonies, ensuring seamless sprint execution, risk mitigation, and stakeholder alignment while driving project success.

Analyst Software Engineer

04 Oct 2016 - 24 Dec 2017 1 Year

Afiniti . Permanent

Description: Led the development and delivery of real-time Kibana dashboards for enterprise clients at Afiniti. Managed the development & deployment of full-node distributed ELK stack clusters, leveraging Ruby, Bash scripting and Linux OS

BS - Computer Sciences

December, 2011 - December, 2015

Grade: A

COMSATS, ISLAMABAD